Social media remains a valuable communication avenue.
When it comes to small businesses, or any business really, it’s better to have more than too few methods for communicating with your customer base. Mailing addresses, phone calls, email, and contact forms on websites are all helpful, but if the customer has a quick question to ask or wants to share the good news about their order arriving earlier than anticipated they tend to do this through platforms like Twitter and Instagram. The real-time advantages to social platforms allows your business to engage with your customers in a timely manner. You don’t have to be on every platform, but it’s helpful to have a few active accounts where you know your customers can be found.
The platforms allow you to better understand your customers.
Who are your customers? If you don’t know, social platforms like Facebook and Instagram can be of great service in helping you aggregate data and define your target market. This isn’t exactly ‘new’ news to any small business already doing so, but those that think they can skip out may actually be missing out on potential leads and an audience interested in investing in your products and services.
t keeps you a step ahead of your competitors.
While a small business shouldn’t copy every move that their competition makes, they should at least be mindful of where their competitors are at and what they’re up to. If your competition is actively engaging through social with its customers, they have the advantage of being able to boast about that presence.
By simply having active social media profiles, you’re actually doing your business a favor and increasing its visibility through search result pages. As mentioned earlier, you don’t need to plaster your business on every social platform — Facebook, Twitter, Instagram, Snapchat, Tumblr, YouTube — to show that you’re active. CNBC reports that sites like Instagram and WhatsApp continue to remain popular with their user base. Go to the sites where your brand’s voice will be at its strongest and able to engage with customers while still getting its overall message across.